Understanding the Power of the Influencer

The course is designed for anyone wanting to expand their knowledge of influencers and influencer media, offering a comprehensive understanding of their power and societal impact. Learners will gain insights into how someone can be influenced or become an influencer and why influencer marketing is a powerful tool. Additionally, they will learn how to assist individuals and businesses in leveraging influencer media effectively.

Guided Learning hours: 2

Learning method: Online

Printable Certificate (CPD Certified)

Assessment type: Auto-marked questions and all knowledge-based units.

In this course, learners will cover:

• The facts - Understand the meaning of 'influencer' and how someone can be influenced/become an influencer
• The why - Understand why influencer marketing has become such a powerful tool
• Skills Cast - An extended interview with an expert in the field
• The how - Understand how to assist individuals and businesses when it comes to influencer media