Digital Entrepreneurship Course

This course is for anyone interested in digital entrepreneurship and social media marketing. Learners will explore how young entrepreneurs use social media to develop business ideas, connect with mentors, and build partnerships. The course also covers the role of influencers, ethical marketing practices, and the essentials of creating a social media marketing plan for small businesses.

Level: Short Course

Guided Learning Hours (GLH): 1.5

Assessment: Multiple choice question’s

Course Contents:

• Identify ways young entrepreneurs use social media to develop business ideas, find mentors and form partnerships
• Recognise the role and responsibilities of social media influencers in the digital landscape
• Identify ethical practices in social media marketing, including transparency requirements for influencer collaborations
• Recognise the basic components of a social media marketing plan for a small business.